Post by juthi52943 on Dec 20, 2023 6:58:05 GMT
The goal is to make the product more attractive. In the last 40 years, Intel has accomplished an admirable marketing feat. While it doesn't sell directly to consumers, it's a brand that people know and associate with high-performance computing products and services. Intel makes money when consumers buy products based on their technology. Through mass-market advertising, Intel boasted about the power and speed of its technology.
They encouraged consumers to look for the “Intel Inside” sticker on a product before purchasing it. Consumers may not even know the technical characteristics of the Intel microchip of their newly Job Function Email List purchased PC, but in their eyes that logo meant quality, reliability and performance. What can we learn from the Intel case? The person who buys may not be the person who uses or benefits from your product. Don't worry about being an ingredient or small part of a larger product. In fact, use it to your advantage! Technology can be complicated.
Simplify the message (Intel makes your device faster!). Focus your marketing on product benefits and not on your product features. Welcome to the rebirth of B2B marketing B2B brands have a great opportunity to leap forward through carefully developed relationships. As B2C brands have shown, emotional appeal can be all it takes to tip the scales in their favor. B2B marketing doesn't have to be boring. Every B2B has a unique story to tell. Think differently about your story.
They encouraged consumers to look for the “Intel Inside” sticker on a product before purchasing it. Consumers may not even know the technical characteristics of the Intel microchip of their newly Job Function Email List purchased PC, but in their eyes that logo meant quality, reliability and performance. What can we learn from the Intel case? The person who buys may not be the person who uses or benefits from your product. Don't worry about being an ingredient or small part of a larger product. In fact, use it to your advantage! Technology can be complicated.
Simplify the message (Intel makes your device faster!). Focus your marketing on product benefits and not on your product features. Welcome to the rebirth of B2B marketing B2B brands have a great opportunity to leap forward through carefully developed relationships. As B2C brands have shown, emotional appeal can be all it takes to tip the scales in their favor. B2B marketing doesn't have to be boring. Every B2B has a unique story to tell. Think differently about your story.